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Old 31-01-2015, 01:40 AM
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Thumbs up New Chinese addiction-60% Of Retail Sales Growth In HK Was Due To The iPhone 6

An honorable member of the Coffee Shop Has Just Posted the Following:

After the Westerners made the Chinese addicted to Opium in the 19th century, the AngMo have made the Chinese addicted to iPhone in the 21st century.. Look like history repeat itself in a different form

UBS explains:
The launch of the popular iPhone 6 by Apple in September 2014 was the biggest, and perhaps the only, positive driver for Hong Kong's retail sector during late 2014. Thanks largely to Apple, retail sales grew better than expected at 3.5%y/y in value terms during September and November 2014, despite the temporary disruption from the 'Occupy Central' demonstration. The sales of iPhone, which are captured in other consumer durable sales, grew on average 60%y/y since September, propelled predominately by the launch of new product.

Excluding iPhones, retail sales value would have contracted almost 1%y/y in October, at the peak of the 'Occupy' movement, and expanded a more subdued 1.3%y/y during Sep-Nov 14 (see figure 1). In other words, over 60% of retail sales growth was attributable to iPhone in late 2014.



The strong demand for iPhone has mostly come from the Chinese tourists. The iPhone 6 was launched about a month earlier in Hong Kong (19 September versus 17 October in China). And the selling prices of which are also lower here, making the arbitrage trade profitable (buys in HK; sells in China). Those who live in Hong Kong will be very familiar with the long queues snapping up the phone as well as the big crowds outside the Apple stores trying to make a quick profitable trade.

This explained why tourist arrivals (over 80% of them Chinese) accelerated to 13%y/y during Sep-Nov 14, bucking the 'Occupy Central' disruption, as the timing of which happened to coincide with the iPhone euphoria.


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